I just happened upon part of a TV Programme last evening entitled ‘The Honest Supermarket: What’s really in our food?’. A Horizon special. It had constructed an ‘honest supermarket’ where every product was labelled with the facts about its impact on us and the environment, and where the public can find the truth about their favourite foods. All interesting stuff. What made it of relevance to this site is, discussing supermarkets store planning strategies to encourage us to buy more and particularly more ‘naughty’ unhealthy products, they conducted experiments on people’s brain reactions to playing various types of music attaching all the usual electrodes to shaven heads etc and they introduced this section by stating how supermarket environments are highly charged multi-sensorially - as if we need to be told that - and how this is deliberately planned. They appear to be carrying out more research to improve their chances of ensnaring us into further unnecessary spending by attaching still more electrodes to shaven heads no doubt.
Money certainly ‘talks’ and the supermarkets have plenty of it. And they have the incentive to push on with research so they can make more. What makes my blood boil is nobody seems to have any incentive/inclination to apply similar technology and thought processes to help people clinically affected by such environments and the millions world-wide who suffer with vestibular problems and/or classic migraine and lose their ability to be independent because of it by finding some root causes. Making money matters. People’s suffering it seems doesn’t. Surely such technology could help but there seems no incentive to try. Helen